Classified Information
The primary problem all branches of the military face is the use of classified information. Using Emerging Media tools like Twitter and FaceBook may result in the enemy getting information that they are not supposed to have. Information that is classified is handled seriously in the military and a breach of that information could easily land you in jail.
Marketing to Recruits
Keeping fresh bodies in the military is always a problem when the economy is doing well. Having a good marketing strategy is necessary to get people to join. How do you convince someone that the small amount of money they pay you is worth risking your life?
Internet Use
Most Emerging Media technologies are internet bandwidth hogs. If you are at a site in Kuwait with a few thousand people and only a few satellite feeds, internet access is not freely given out. Mission critical circuits need the data lines--morale and welfare for the soldier come last. So the use of Emerging Media is discouraged in wartime theaters due to these bandwidth restrictions.
Death by PowerPoint
It seems the military loves PowerPoint presentations and wants one for about everything. While this tool is useful, there may be better ways to convey information that Emerging Media can reveal.
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